Defeat Extinction by
Growing Your Army and Equipping Your Soldiers with the Right Weapons!
By: Nate Fortner
Imagine you’re on the battlefield and you sense the enemy’s
presence. It’s as though you can feel them watching you. Then you hear a cannon
fire, and bullets start blazing past your head. The battle is very real, and as
you glance across the field, you see the enemy charging straight at you. You’ve
fought a good fight, and been successful in many of the smaller battles, but
now a war is inevitable! Their leader is powerful and strong with millions of soldiers
marching for victory. They will conquer and destroy anything and everything
that gets in their way; including you. If you plan to win, it’s time to rise!
As someone with a product or service to sell, you need a
massive army to attract exposure. You must advance to gain massive attention. I’ve
heard it said many times that money follows attention. You must demand the
attention of those you encounter if you expect to sell them on your product.
You must focus on increasing attention for your product or service.
LET’S GET DIGITAL!
Go ahead and throw out the concept of “Word of Mouth” because
this can also kill you! You must not wait for others to spread the word on what
you’re about. You need to do that yourself! You need to be smarter than those
charging in your direction.
You need to be on Twitter and Facebook!
1.
Twitter
2.
Facebook
There are many more Social Media sites out there such as
Linked In, HeavenUp, and many more, but today I will focus on Twitter and
Facebook. If you know of other great Social Media Platforms, then sign up! You
need to work these platforms hard to make them produce results for your
product. If you find it difficult to post all day long on multiple sites, then
you’re going to like what I’m about to teach you! Start scheduling your posts.
For Twitter, go to:
www.TweetDeck.com. Here, you can manage
your plan of attack. Create some good high quality posts related to your
product or service, and prepare to fire all week long. You could also schedule
your posts for the next month if you choose. I personally schedule a Tweet
every hour on the hour from 6:00 am to 11:00 pm every day.
Twitter is an awesome place to share links to your material
around the web. This gives you a chance to fire back at the enemy as they
charge across the plain in your direction! One thing I’ve learned about Twitter
though, is you should post your content repeatedly due to the fact that so many
people are on there. The majority of your content will just fly by, not giving
anyone a chance to really check it out, so, again, make sure you share your content
repeatedly throughout the week.
Always place a link to your website or blog even if you
simply just share a picture. NEVER post on Twitter without adding a link to
your website. You want to push as many people as possible to your website.
Twitter is just one more weapon of attack in your arsenal.
When you develop a constant presence on Twitter, you will secure more
followers, more people will visit your links, and you will get attention that
leads to sales!
Facebook is great as well, but in my opinion,
Facebook is more of a holdback, then a sales generator. Most people on Facebook
want exactly what it says, Friends! They aren’t worried about buying your
product or service. They just want to say they have you on their Facebook
friends list. Some of the groups may serve beneficial if you can find one, but
I haven’t had such an experience. Facebook is great, however for connecting with
your supporters/fans. They love that they can message you, but rarely ever will
it convert to sales. Facebook ads in my opinion do not convert to sales either.
I spent well over $1,000.00 in 2014, and my ROI was $0.00. I do suggest that
you create multiple pages on Facebook to promote yourself, your product and
services, etc.… They may produce some one on one sales, but the important thing
with pages are they show up in Google Search results. When people search for
your type of products or services, on Google or Bing you have better chances of
being found!
If you’re an author with multiple books, you need to have a Facebook
page for each book. If the book has been out for a while now, you still need to
keep your fans engaged. Engaged fans are buyers! If you’re currently writing a
new book, you had better have a Facebook page for that book! Post previews from
the book, excerpts, video book trailers, or anything related to the book. It’s
never too early to start promoting a new project. If you don’t have time to
post on all these platforms every day, then schedule out your posts.
Don’t know how to schedule a post?
Type your post out like you normally would, but instead of
hitting the Publish button, click the arrow to the right. A drop down menu will
appear, and give you some options. Click on schedule. There you go! You could
literally take one day and schedule all of your posts for the week or even the
month across all of your Social Media Platforms. Of course, if something cool
pops up throughout the month, then post that too. Scheduling your posts will
free up much of your time throughout the month that you can direct to other
projects.
LET’S GET PHYSICAL!
Don’t be afraid to spend some money! There is only so much
you can do for free. Trust me on this, because I’ve grown my company past the
three year statistic for new business start-ups by doing it with no advertising
budget! I did anything and everything I could do to get free advertising and
publicity. It worked for me, but now I’ve reached that point that I need to
invest money back into my company if I want to reach the next level. I also
started my company with no money. People who say it takes money to make money
is out of touch with reality. They have no clue how to use money as a weapon.
When I spend money, I don’t want to pay big money to get little results. After
researching like crazy, I discovered the key to advertising effectively! You
may not believe this, but it’s not in billboards! Can you sense my humor? The
key to the advertising is in printed promotional items.
As this section of the post suggests, let’s get physical. You
need physical items out into the market place with you brand clearly visible.
It’s almost like a smoke screen to the approaching enemy soldiers. They thought
you were just a small puny group of locals, but they soon realize that you’re
everywhere. There’s nowhere they can hide! Retreating isn’t even an option at
this point. Trust me when I say this: It’s way cheaper to buy and distribute
free of charge some promo product then it is to pay thousands of dollars
advertising in printed media. Don’t get me wrong. Printed media is awesome when
it’s free! Only pay for printed media as a last resort. Yes, you may get some
response from printed magazine ads, and newspaper ads. You may get response
from radio advertisements as well, but remember, you are trying to grow and
army to defeat an enemy, not feed someone else’s army. Who is the enemy anyway?
The enemy is not the competition! Competition will always exist. The enemy is
extinction. People must know you exist if you expect to survive!
Now understand this: When you pay for advertisements, your ad
will run, and then it’s over, whether you got any sales or not. It’s over! With
printed promotional products, you give this away, but it never ends like the
radio, or printed ads in magazines and newspapers. Your promo product is used by
your potential customer over and over while they continually see your message. They
constantly walk around with you on their mind. Did you catch that? What kind of
promo item am I talking about? Of course! A hat! On their mind? Now you’re
getting it.
“You need massive attention everywhere, not a massive
billboard somewhere.”
~Nate Fortner
Understand that your promo product becomes your walking
billboard everywhere your soldiers march. Do you see now how to grow your army?
Be creative. I’m the owner of WhosoeverPress.com, and we are a small time
Christian Publishing House, and we don’t have an advertising budget. We print
bookmarks with our information on them, and we ship these out to Libraries
nationwide totally free to them. They place a bookmark in each book that’s
checked out, and guess who gets the free promotion and advertising? You got it!
WhosoeverPress.com.
So, now that you realize you need tons of promo product, I
want you to call our office here in Boaz, AL. at 256-706-3315.
At Whosoever Press, we have started our very own promotional
product line so we can help Authors, singers, and business owners achieve success!
As the Captain of your army, you must equip your soldiers with the proper
weapons of attack in today market, or you will become extinct!
“Success is within the realm of possibility for those not
afraid to chase their dreams.”
~Nate Fortner
Nate Fortner,
