3 Killer Tips
to Growing a
Successful
Business
http://WhosoeverPress.com Publishing Companies in Alabama, Like all great
businesses alike, they are developed over a period of time and built on the
base of a well thought out marketing plan. Success isn’t free, and it certainly
isn’t easy. When developing a marketing plan, you must understand that you are
growing a brand, not just a company.
Tip#1: Commitment- “Till death do we part!” is what true commitment looks like. This line is recited by
happy couples throughout the world every day! Through the good, the bad, and
the ugly, you must be committed to success. There will be times in your
business that you will want to shut the doors and quit. You will probably get
depressed from time to time, but real results will only come when you get
committed. You must make up in your mind and spirit that failure is not an
option for you!
Understanding the Difference
between Investing and the Means by Which We Do So
Tip#2: Investment- “Relentlessly pursuing more!” Recently, I asked on Social Media, “What do you consider to be your greatest investment?” Of course,
everyone had an answer. Some said God, some said their kids, or even their
careers. As much as I liked their answers, they were all wrong. God, kids,
careers, etc… could indeed be an investment to some degree, but they are not
your greatest investment. God, kids, and careers are the means by which we
invest!
For Example: Say you want to grow in your
relationship with God, what do you do? You obviously invest into the
relationship, but how? Your greatest investment isn’t God, it’s your
relationship with God that you invest in by reading the Bible, praying and
going to church, etc…
Here’s another example: Say you want to be a millionaire. How do you become a
millionaire? Well, I know one thing. You don’t get money by simply believing
that it’s going to show up. Not one time has the gas tank on my truck filled up
miraculously without me paying for fuel. You don’t invest in a millionaire to
become a millionaire. You don’t invest in fuel to fill your gas tank. Do you
understand where I’m going with this yet?
Let’s talk about your kids for a minute. Your kids are probably the most
awesome benefit of your investments. Yes, you can invest in your kids, but hold
on a second. Just hear me out. Your young children under the age of eighteen
and sometimes even over the age of eighteen aren’t capable of surviving without
your continued guidance. They need money, clothes, and rides to school or ball
games. Yes, you are investing time into your children, but just hold up another
second here. Without you being capable of providing for your children, someone
else would be taking care of your kids.
Your children are great to invest in, and you need to be investing in
your children, but they are not your greatest investment. Have you figured it
out yet? What’s your greatest investment? Is it your health? You’re getting
there, but not quite yet, so here it is: The greatest investment you will ever
make is in yourself! YES! YES! YES! You will always be your greatest
investment! Everything in your life that you hold dear, is a direct result of
an investment.
Your pay check is the result of you investing your time and energy into a
job that produces and income for you and your family. You use that money to buy
groceries to feed you and your family survive. You buy healthy foods to eat as
an investment in your health. You invest money and time into a gym membership
to invest in your overall health. You have to understand that all these
investments are great, but not possible if you’re dead. These are all means by
which you protect your greatest investment. YOU!
To sum it all up real quick, your eternal Salvation should be the #1
means by which you invest in yourself. Get to know God. I could quote Bible
verses all day long telling you why you need Jesus. Without investing in
yourself first, you will never be able to invest into others. Since we are
talking business here, you must focus on not only your personal health, but the
health of your company. Your company is the investment, but marketing is the
means by which you invest.
Tip#3: Consistent- “No
one knows you!” I’ve already stated many times that your biggest obstacle
in business will be obscurity. The truth is, not enough people know who you
are. People must know you exist, if you expect them to do business with you. They
need to be seeing you everywhere. Consistency will cause people to become
familiar with your company’s brand and message. As people become more familiar
with you, they will begin to trust you, and trust will eventually lead to a
sale. Obviously, this is considering that you are providing a quality product
or service.
Do you feel it would be better to have two 60 second TV commercials air
each week for two months, or thirty-two 30 second commercials over four months?
Bigger isn’t always better in small time frames. If money isn’t an issue, then
by all means, go all out, but be consistent over longer periods of time. You
want to capture the largest amount of exposure as possible. If you’re on a
tight budget, go smaller for longer.
When making cold calls, consistency is also important. Make calls every
day. Don’t expect 30 or 40 calls once a week to pay the bills. Consistency over
longer periods of time will produce greater results. When I get started on the
phone each day, I may get 50 calls that no one answers, but I always leave a
message. They may never call me back, but they at least were made familiar with
my name. Next time I call to follow up, they may answer and recognize my name.
They probably won’t remember where they heard my name at, but at least they
will be familiar with my name.
I have been following these three tips in my own business, and I’ve seen
great success! Of the 168 hours in the week, I spend 6 hours per day making
phone calls. I average about 1,250 phone calls between Monday and Friday.
“Massive success
requires you to take massive amounts of action.”
~ Grant Cardone
