Let's get personal. I'm the owner of WhosoeverPress.com. I've been
running my company since August of 2012. Yes, we're a new company, but most new
companies that are bound to fail, do so within the first three years. We've
beat the statistics! Do we have it all figured out? Not exactly! We've
published approximately 10 authors, and we're still growing. Like all new
start-ups, we have faced our fair share of obstacles,but we're making it
happen. From what I can see taking place in the lives of authors everywhere,
unless you have a ton of money to advertise, then books aren't flying off the
shelves. Okay, well we could always buy some cheap books on Marketing, and
take the "Do-It-Yourself" route. Seriously? If you have tried
this, then you have already realized there's not very may good books out there!
Most of the Marketing & Promotion books that I've read are all basic
beginner's guides that offer little to no real help. Honestly, most of it is
just fluff! If I'm going to do it myself, I want to buy a book that contains
addresses, phone numbers, personal contacts, emails, and explanations on how to
do it step-by-step. It's easy to Publish a Kindle, and offer it for $0.99. You
may even sale a ton of copies, but guess what? Once the bad reviews start
rolling in, then your hot book that sold 10 copies dies completely. Well, I'm
currently working on a Kindle book that I'm going to make available in 2016
that will contain real information that will help authors on a low budget make
a big impact. Although, it may not be what you want to hear right now, but it
is so very true. Content is king! Let me help you better understand this
concept. For example, say you're an author who writes about such a small niche,
that there are only 100 authors total writing about this subject matter. Your
marketing program is not to squash the competition, but rather to lead the
competition. Be the top expert in your niche. No, you may not be the
smartest on the subject, but if you are pumping out tons of content,
then guess who is going to be seen? Exactly! You! If there are 100 authors
in the same niche, and 50 are blogging, and 50 aren't, guess who is going
to get more attention? Exactly! The 50% who are blogging. Now, let's say
40% of the 50% are also posting YouTube videos. Then, only 10% of the
40% are writing Press Releases each week and submitting them to
Newspapers and magazines. Let's say you are in the top 5% because you do
all the above, but in addition, you also call bookstores each week introducing
yourself to the owners asking to do a book signing at their store. Out of all
these groups of people, who do you think will move more books? Wrong!
It doesn't neccessarily matter who is doing more here and there. If you want
to be successful, you must gain attention! That means constantly producing
quality content. One video, one Press Release, one book, or one book signing
will not Produce results! Sorry, but it won't work! Now, look at it like
this: Out of 100 People trying to promote their book, you need to stand
out, but how? Again, it's all about content! Blogging is FREE! No, it may
not produce the results you want at first, but here's the thing. Each time
you post a blog, when you insert your key words for SEO (Search Engine
Optimization), this blog will eventually be tagged to your name and the subjest
you're writing about online. So, to better explain this, go to:
www.Google.com and type your name into the
search bar. This is an easy way to see what's floating around about you
online. Each time you post a blog, and use good key words and phrases, your
blog posts will start showing up. Okay, so now, you want to tag your blogs
with the subject you're writing about, so when people seach that subject
online, your blog postings start showing up! It truly works if you do it
properly. Like I mentioned earlier though, you can just publish one post
or one video. You need to flood the internet with quality content on the
subject you write about. Also, on your website, place links to your blog posts
on the internet. Don't forget to put links in your blog posts pushing people to
your website. Links are very important to get people going where you want
them to go. Go to:
www.YouTube.com and
type in the subject you write about, and see what comes up. You need to be
producig videos and tagging them appropriately to get them showing up when
people are searching for your type of content.
The whole point of this post is to:
#1 Create Quality Content
#2 Train Others
#3 Push People to My Website where they can purchase my book
#4 Get my name out there
#5 I could continue on & on
Here's a few tips:
1. Start Blogging for free at:
http://www.Blogger.com
You may also choose to use:
http://www.WordPress.com
2. Start posting videos now at:
http://www.YouTube.com
You may also choose to use:
http://www.Vemio.com
3. Learn what keywords & Key Phrases are by searching "Key words
and Key Phrases" on
http://www.YouTube.com
4. Are you a Christian writer? Post videos on:
http://www.GodTube.com
5. Search Google for: "Local Newspapers" Get the address and stop
by. Take your book with you. Walk in and ask to speak with a Reporter. Tell
them you want to speak with someone about doing a Press Release. If they have a
free reporter, they'll do a free interview on the spot.
These tips are not fluff, and they will truly help to start pushing you in
the right direction!
I challenge you to start creating some serious content, and
start driving people to your website!
Need a Publisher? Visit:
http://www.WhosoeverPress.com
At:
http://www.WhosoeverPress.com
be sure to visit The Author Zone and get tons of free ideas and articles! Do
you have tips and ideas that have proven helpful to you? Submit them to:
Nate@WhosoeverPress.com
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
