Sunday, October 4, 2015

Creating Quality Do-It-Yourself Marketing Content

 
 
 
 
 
Let's get personal.  I'm the owner of WhosoeverPress.com. I've been running my company since August of 2012. Yes, we're a new company, but most new companies that are bound to fail, do so within the first three years. We've beat the statistics! Do we have it all figured out? Not exactly! We've published approximately 10 authors, and we're still growing. Like all new start-ups, we have faced our fair share of obstacles,but we're making it happen. From what I can see taking place in the lives of authors everywhere, unless you have a ton of money to advertise, then books aren't flying off the shelves. Okay, well we could always buy some cheap books on Marketing, and take the "Do-It-Yourself" route. Seriously? If you have tried this, then you have already realized there's not very may good books out there! Most of the Marketing & Promotion books that I've read are all basic beginner's guides that offer little to no real help. Honestly, most of it is just fluff! If I'm going to do it myself, I want to buy a book that contains addresses, phone numbers, personal contacts, emails, and explanations on how to do it step-by-step. It's easy to Publish a Kindle, and offer it for $0.99. You may even sale a ton of copies, but guess what? Once the bad reviews start rolling in, then your hot book that sold 10 copies dies completely. Well, I'm currently working on a Kindle book that I'm going to make available in 2016 that will contain real information that will help authors on a low budget make a big impact. Although, it may not be what you want to hear right now, but it is so very true. Content is king! Let me help you better understand this concept. For example, say you're an author who writes about such a small niche, that there are only 100 authors total writing about this subject matter. Your marketing program is not to squash the competition, but rather to lead the competition. Be the top expert in your niche. No, you may not be the smartest on the subject, but if you are pumping out tons of content, then guess who is going to be seen? Exactly! You! If there are 100 authors in the same niche, and 50 are blogging, and 50 aren't, guess who is going to get more attention? Exactly! The 50% who are blogging. Now, let's say 40% of the 50% are also posting YouTube videos. Then, only 10% of the 40% are writing Press Releases each week and submitting them to Newspapers and magazines. Let's say you are in the top 5% because you do all the above, but in addition, you also call bookstores each week introducing yourself to the owners asking to do a book signing at their store. Out of all these groups of people, who do you think will move more books? Wrong!
 
It doesn't neccessarily matter who is doing more here and there. If you want to be successful, you must gain attention! That means constantly producing quality content. One video, one Press Release, one book, or one book signing will not Produce results! Sorry, but it won't work! Now, look at it like this: Out of 100 People trying to promote their book, you need to stand out, but how? Again, it's all about content! Blogging is FREE! No, it may not produce the results you want at first, but here's the thing. Each time you post a blog, when you insert your key words for SEO (Search Engine Optimization), this blog will eventually be tagged to your name and the subjest you're writing about online. So, to better explain this, go to: www.Google.com and type your name into the search bar. This is an easy way to see what's floating around about you online. Each time you post a blog, and use good key words and phrases, your blog posts will start showing up. Okay, so now, you want to tag your blogs with the subject you're writing about, so when people seach that subject online, your blog postings start showing up! It truly works if you do it properly. Like I mentioned earlier though, you can just publish one post or one video. You need to flood the internet with quality content on the subject you write about. Also, on your website, place links to your blog posts on the internet. Don't forget to put links in your blog posts pushing people to your website. Links are very important to get people going where you want them to go. Go to: www.YouTube.com and type in the subject you write about, and see what comes up. You need to be producig videos and tagging them appropriately to get them showing up when people are searching for your type of content.
 

The whole point of this post is to:

 

#1 Create Quality Content

#2 Train Others

#3 Push People to My Website where they can purchase my book 

#4 Get my name out there

#5 I could continue on & on

 

Here's a few tips:

1. Start Blogging for free at: http://www.Blogger.com You may also choose to use: http://www.WordPress.com

2. Start posting videos now at: http://www.YouTube.com  You may also choose to use: http://www.Vemio.com

3. Learn what keywords & Key Phrases are by searching "Key words and Key Phrases" on http://www.YouTube.com  

4. Are you a Christian writer? Post videos on: http://www.GodTube.com

5. Search Google for: "Local Newspapers" Get the address and stop by. Take your book with you. Walk in and ask to speak with a Reporter. Tell them you want to speak with someone about doing a Press Release. If they have a free reporter, they'll do a free interview on the spot.

 

These tips are not fluff, and they will truly help to start pushing you in the right direction!

 


I challenge you to start creating some serious content, and start driving people to your website!    

Need a Publisher? Visit: http://www.WhosoeverPress.com

 

At: http://www.WhosoeverPress.com be sure to visit The Author Zone and get tons of free ideas and articles! Do you have tips and ideas that have proven helpful to you? Submit them to: Nate@WhosoeverPress.com
 
 
P.O. Box 1513
Boaz, AL. 35957
256-706-3315

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