Top 3 Free Marketing
Avenues for Authors
Nate Fortner
As a Publisher, I constantly have authors asking how they can
better promote their books. I honestly wish there was a miracle answer, but
there’s not. However, I do have three avenues of marketing that I want to
discuss with you. I recently spoke with a business owner who is currently worth
about $900,000,000. I asked, “What is
the #1 thing that you’ve done in business that has helped you to get the most
massive amounts of attention?” “His
answer was, “Definitely learning to hammer every social media platform.” You’re
probably thinking you don’t have time to be on all these social media platforms
and run your business, right? The truth is, if you want massive attention, you
need to provide massive amounts of content!
The top 3 Free Marketing Avenues Are:
1.
Blogs
2.
Video
3.
Social
Media
Blog Marketing
What is a blog?
A blog is a website or web page that is updated by an
individual or small group that post articles on a specific topic.
We all know that Google loves fresh quality content. Right
now, some of my previous blog posts are showing up on the first page of Google
search results. This is where you need your content being displayed. When you
can provide quality content on a regular basis, you become a valuable source of
information. Be sure that you’re providing solutions to problems in your blog
posts. Honestly, no one cares what color your shoes are. They want to know
where they can buy a pair for themselves.
Quality Content - hinges on the truth. Don’t spread
false information, or you could be blacklisted by those who just read your
article. Then, guess whose article will be passed over next time they search
for content? Content is king!
Frequency- Develop a schedule for when your
articles will post on your blog and be consistent. Posting once a month will
never produce the results you’re searching for in return. At first, I know it
can be daunting for some to constantly be coming up with new content, but keep
brainstorming for topics. The more you post, the more Google will have to work
with, ultimately helping you to be discovered. I would suggest posting at least
once a week. If you’re ready to roll, post once or twice per week. One of my
authors, Christy Smith, Author of “Forever and Always” is a Historical Romance
author. I understand, she can only post so much about her novella, but what I
suggested to her was to start writing either historical or romance articles.
Writing like this, she will never run out of material, and she could always
find a creative twist to add a plug for her book.
Keywords - Figure out what the main topics are
in your article. Those words or phrases are your key words and key phrases. If
you’re posting on Blogger.com, these are called labels. This is where we get
into SEO, short for Search Engine Optimization. These are the words or phrases
that others will be searching for on Google. When you have these words selected
as your keywords or labels, then guess whose article is going to have a better
chance of showing up?
For more ideas on Blogging, visit:
“Quality content in the
hands of your prospect produces sales.”
~Nate Fortner
Video Marketing
Videos can find their way into the eyes of your target market
if you do it right. Producing great video content can make your content go
viral. Of course, when you hear of a video that has gone viral, it’s usually
something so cool that people just can’t seem to get enough. Sometimes, viral
just happens.
What is viral?
Think in terms of sickness or disease. It can be viral and affect
the entire body. For your video to be viral, it needs to be infecting the
internet like the plague. Your content needs to be contagious!
The same principles that apply to blogs, also apply to
videos.
1.
Quality
Content
2.
Frequency
3.
Keywords
You need hundreds of videos going out all over the internet.
You should be uploading videos on YouTube, Vimeo, Facebook, LinkedIn, Twitter,
and all other social media platforms. If you're a YouTube Partner, and you're videos are monetized, I'd upload the videos to YouTube first. Then, share it around the web from your YouTube Channel.
“You need massive
attention everywhere, not a massive billboard somewhere.”
~Nate Fortner
Social Media Marketing
What is Social
Media?
According to Google, Social Media is websites and
applications that enable users to create and share content or to participate in
social networking.
Let’s break it down a little more.
What does it mean to
be social?
Being social is basically gathering together as a group or
organization and communicating with each other. Being social could mean going
to church, a party, a club, or any other place where people are gathering to
hang out.
What is Media?
According to Google, media is the main means of mass
communication (especially television, radio, newspaper, and the internet).
Now, what is social
media?
Social Media according to Nate is any place online where
people are gathering to share content. This includes pictures, videos, articles
written on blogs, or even audio podcasts.
If you plan to be heard, and get the news out about your
book, you must learn to use Social Media. Social Media can instantly allow you
to travel the world without even leaving your house.
“Success has been
written in the stars, only for those willing to shoot that high.”
~Nate Fortner
Nate
Fortner, Author of “Book Marketing in the 21st Century,” and “How
To Be a Successful Writer Overnight.”
Whosoever Press - Publishing Companies in Alabama
10749 AL HWY 168
Boaz, AL. 35957
Nate@WhosoeverPress.com
www.WhosoeverPress.com
