Starbucks Says "No More Prancing Reindeer on our #RedCup!" - Publishing Companies in Alabama

Starbucks Says “NO More Prancing Reindeer on our #RedCup!”

 Nate Fortner

 

     So, I’m sure by now that you’ve heard all the saga over the Starbucks #redcup. Howard Shultz, Chairman and CEO of Starbucks recently made the decision to not have holiday references on their cups for the Christmas season. Instead, they would go with a simple #redcup. Previous holiday cups portrayed images of prancing reindeer, and other winter characters such as snowmen. It has outraged many of their customers to make such claims that “Starbucks hates Christians,” or that “Starbucks has banned Christmas.” One I even heard was, “Starbucks hates Jesus.” Republican presidential candidate Donald Trump even suggested boycotting Starbucks over the cups. Later, a Starbucks representative stated that they offer a Christmas blend that is available in stores around the world.

     Even though we live in America, and Christmas is a major part of our culture, I find it funny that people would expect a Jewish-owned company to have Jesus printed on their cups. Did Starbucks ever have literal Christmas images displayed on their cups to begin with anyway? Snowmen aren’t symbolic to Christmas. They’re a winter fictional character made popular by Jack Rollins and Steve Nelson in the 1950’s when they wrote “Frosty the Snowman,” and Gene Autry and the Cass Country Boys released it to radio. On the other hand, if you choose not to support the #redcup, one thing’s for sure. Dunkin’ Donuts has risen to the occasion stating that they will gladly continue printing holiday cups. Regardless of what any of us may think, maybe it's just a marketing ploy. This may prove to be a huge money maker for the coffee giant. This is brilliant marketing!

     While the country many be in despair over the #redcup, one thing still holds true here on Sand Mountain. Jamoka’s Coffee Company has been proudly serving our community since 2005. Now with three locations: Boaz, Albertville, and Guntersville. Stop in today and get a latte of holiday drink choices, and remember, #ItsJustACup!

 

Merry Christmas!

Nate Fortner, Owner of WhosoeverPress.com and Author of “Teaching Christians to Pray the Bible Way.”

Whosoever Press - Publishing Companies in Alabama
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com
www.WhosoeverPress.com

Attack Your Target Market With Sweet Treats This Halloween

Attack Your Target Market With Sweet Treats This Halloween

Nate Fortner

 

Halloween is coming right around the corner, so take advantage! Regardless of your religious beliefs about Halloween, if you’re a Children’s Author, this is your number one book promotion gig of the year! As a Children’s Author, your target market is children. Go to where the majority of the kids are going to be on Halloween, and give away some candy!

The trick is to have some half page promo flyers ready to drop into all those kid’s Trick-or-Treat bags! While parents are checking all that candy to ensure its safety, they’re going to see your promo flyer! You know after Halloween, people will start focusing on buying for Christmas. Halloween is the greatest holiday ever for a Children’s Author to promote directly to their target market without even leaving your home. Take advantage of this great promotional opportunity.

 Give more than a sweet treat this Halloween!

 

Nate Fortner, Author of, “Book Marketing in the 21^st Century”


Whosoever Press
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com