The Favor Factor - Publishing Companies in Alabama

The Favor Factor

Nate Fortner

 

Favor - “To feel or show approval or preference for.”

At some point in your life, you’ve known at least one person who has received a job, promotion, raise, or something simply because of who they were or who they knew. That’s called “The Favor Factor.” Whether you like the idea or not, now is the time to flip though the rolodex of your mind, and remember those who you have helped in the past. Make a list of those people, the influential people in your life, and anyone who owes you a favor.

To be quite honest, some things in life only happen for you because of who you know. “The Favor Factor” must be a part of your marketing plan. Talent is never enough. You need to reach out to the influential people in your life like your Pastor, School Principal, College Professor, the CEO of the company that employs you, or even your celebrity cousin who chills with Leo or Cruise on the weekends. It’s time to dig deep, and ask for some free promotion from those who can help you make some waves. Think in Tsunami proportions! Get some hurricane force winds of favor blowing in your direction!

There have been many times in my life that had it not been for the people I knew, I’d have been sitting on the sidelines. There has always been someone more qualified, more educated, more financially feasible, or better looking, but I got the job due to the sweatless favor of others in my life.

Use the power of “The Favor Factor” to drive book sales, and become a person of influence yourself. You must embrace this idea of getting what you deserve, and don’t be afraid to ask for help from those whom you have favor. Most of them will be more than willing to give you a plug for your book. Most will feel honored that you asked them to be a part of helping to get your book the attention it deserves.

Having the favor of just one influential person could boost your book sales over the top. Favor will open doors that have been bolted shut for years. “The Favor Factor” will produce prosperity, protection, influence and many other advantages. The favor of the right person could be the weight you need to tip the scales in your direction.      

 

“For You, O Lord, will bless the righteous; with favor You will surround him as with a shield.”                                                                                    (NKJV, Psalm 5:12).

 

 

Nate Fortner, Author of "Book Marketing in the 21st Century," and "How To Be A Successful Writer Overnight."

BUY THESE TWO BOOKS TO LEARN MORE!

Whosoever Press - Publishing Companies in Alabama
P.O. Box 1513
Boaz. AL. 35957
256-706-3315
Nate@WhosoeverPress.com

Videos Gone Wild - Publishing Companies in Alabama

Videos Gone Wild (Viral)

Nate Fortner

 

 If you aren’t creating video content, you are already losing valuable followers. We all know followers eventually convert to buyers, if we nurture these contacts. Great videos can go viral! Place a call to action in your video to buy a product, visit a website, or something. There are a few of our current celebrities like Justin Bieber to mention one, who have found success through video. Don’t discredit video! Make your content go viral using YouTube.com.

Video Optimization

1.     Keywords – Use the Google keywords tool.  www.Google.com/keywords

2.     Content – Produce High Quality Valuable Content – Fresh & Reliable.

3.     Community – Get more Subscribers. Grow your realm of influence.

4.     Back Links – Encourage others to embed your videos in their websites and blogs.

5.     Regularity – Post on a regular scheduled basis instead dumping a ton of content all at once.  

 

Nate Fortner, Author of, “Book Marketing in the 21stCentury,” and “How to Be a SuccessfulWriter Overnight.”

Whosoever Press - Publishing Companies in Alabama
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com

The Making of a #1 Best Seller

The Making of a #1 Best Seller

Nate Fortner

 

Have you ever wondered how to make your book a #1 Best Seller? The answer is simple, but the process you choose to make it happen may not be so simple. The answer to making any book a #1 Best Seller is to have books flying off of the shelves. Sounds easy enough don’t you think? You must be getting a ton of attention. You need to make sure your book is getting distribution, and then, people must know your book exists.

Writing your book was the easy part. Selling it is the hard part. Make sure to get as much publicity as possible. Learn to become omnipresent, and push for celebrity status in your town. Once you’ve established yourself as a local celebrity, start expanding your reach. If you ever expect your book to take off and be a success, you must get attention.

Marketing is going to require you to be creative. You must stand out, or at least a head taller than everyone else. You need a mob rushing into bookstores nationwide buying your books when they release. You can read any book on marketing and advertising that you want, but I assure you, they will all tell you the same thing. Your message must constantly be in the sight and mind of your target market.

Go ahead and tear down the walls of doubt, and get committed to success! Marketing and promoting your book is like eating. You have to do it every day if you want to gain energy. Pour your heart into it. There is no marketing miracle cure. There is no secret to selling millions of copies instantaneously. You must live to market, and market to win! “Word of Mouth” will never make you a #1 Best Seller! “Word of Mouth” and “Getting Attention” are almost the same, but they’re not. “Word of Mouth” means people are talking about you. “Getting Attention” is putting your message into their face whether they want to see it or not. “Word of Mouth,” can also hurt you. It just takes one bad egg to ruin the bunch. Make sure you are creating the buzz you want people to know about your book. You need to push hard every day!

You must sell people on the idea that your book will solve the problems they are currently facing in their lives, business, etc. It’s time to leave your mark on this planet. Make sure people know who you are, even if it requires you standing on the street with a cardboard sign saying you’ll read for $1.00. You must make a commitment to live a life dedicated to making sure your book sits on every coffee table, is in every doctor’s office, is in every hotel room, and every prisoner has read your book. You want people chanting your name in the streets and from the roof tops. You must be purpose driven!

“May the Lord give you the desire of your heart and make all your plans succeed.”  Psalm 20:3

 

Nate Fortner, Author of, "Book Marketing in the 21st Century," and "How to be a Successful Writer Overnight."

Whosoever Press
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com

My Take on Network Marketing

My Take on Network Marketing

Nate Fortner

 

Joining your local Chamber of Commerce is the easiest way to mingle with other business owners in your town and surrounding cities. It may seem like a waste of time, but I assure you, you need to be growing your network of influence. Have plenty of business cards on hand, and make sure you introduce yourself to every single person in the room, giving each of them your card. You may be reading this and saying to yourself, “I’m not a business owner, I’m an author.” As an author, your book is your business, and you must treat it like one if you expect it to grow!

Most Chambers of Commerce have at least one monthly meeting to allow the members to network. Many times, if you’re not a go-getter like me, your business will only be a success because of the people you know. Many times then, it’s still not enough to sustain you. In other words, if you want to survive, find a business clique and get involved. Make sure that when someone needs your product or type of service, you are the first person who comes to mind!

You must learn early on that “No” really means “Yes,” and you must be willing to relentlessly pursue new avenues to create success whether people like you or not. Most people say, “No” simply because they don’t “know” you, or enough about your product to make an informed decision about doing business with you. Get out of obscurity, make sure people know you and your name. Brand yourself with the company you run. You need to follow up with all those “No’s” and hit them over and over until they buy.

According to http://GrantCardone.com

48% of sales people never follow up with a prospect.

25% of sales people make a second contact and stop.

12% of sales people only make three contacts and stop.

Only 10% of sales people make more than three contacts.

2% of sales are made on the first contact.

3% of sales are made on the second contact.

5% of sales are made on the third contact.

10% of sales are made on the fourth contact.

80% of sales are made on the fifth to twelfth contact.

 

It’s important to understand that networking will help you to expand your reach of influence pretty quickly, but you need to stay in touch with people.

For authors, you need to understand these statistics above when you pitch your book(s) to bookstore owners.

Why should we network anyway?

Answer: NOT ENOUGH PEOPLE KNOW WHO YOU ARE!

 

Nate Fortner, Author of "Book Marketing in the 21st Century," and "How to be a Successful Writer Overnight."

Whosoever Press
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com

Partnership Marketing

Partnership Marketing

Nate Fortner

 

What is Partnership Marketing? Here’s my personal definition: “The act of directing ones clients to another’s business for commerce.” In Boaz, AL. where I live, I run a Publishing Company called WhosoeverPress.com. Not only do we Publish books, but we have our very own Promotional Product Line. We provide everything our authors will need to promote their books. This also provides another stream of income for my company. Yes, we provide our promotional products for anyone to purchase, not just our authors. Call my office right now, and I’ll make you look so great on paper, people will want to purchase you promo flyers!

I have another side to my company as well, in which we sell advertisements to local businesses. I created a solution for a local company in need of a product, by actually providing the product for them totally free. I can’t even tell you how much money I’ve saved this company. Tons! How did I provide it to them free of charge you’re wondering? I sold advertisements that I literally printed on the product. When Company A uses the product, Company B gets their advertisement into circulation. Thousands and thousands of people see their advertisement guaranteed! What happened behind the scenes was I worked out an agreement with Company A, that if I provided their product for them for free, they would get their logo on the front, and other businesses could advertise on the back. Company A originally didn’t even have their own logo on the product. Company A agreed, and I started selling advertisements. Company A moves 500 to 750 products in our community of approximately 10,000 people every single week. Company A gets a huge amount of foot traffic from surrounding towns as well, so Company A never runs out of new customers. I have businesses constantly calling me wanting to advertise! In my opinion, this is a lot easier than going out trying to sell the ads, and the product is literally placed into the hands of Company A’s customers. Now Company B has mini billboards walking around all over town!

The key to making this an even bigger success is when I sell advertisements to Company B, they place an exclusive offer in their ad. They push their customers to Company A to buy Company A’s product in exchange for a coupon to get their own product at a cheaper rate. This is a tremendous way to grow local businesses, especially in a small town! This in a nutshell is cross-promotion between businesses. Let me say this as well, Company A sells a high dollar product that everyone wants every single day! Minimum wage workers save their money to buy this product, and the wealthy are here 2 or 3 times per day. When Company B advertises on this product that I provide for Company A, Company B is getting their product pitched, not only to the lower class, but to the upper class as well!

I saw a creative angle in which I could provide for Company A, while helping Company B, and my bank account started smiling even more!

In this life, you will be remembered for one of two things, the problems you created, and the problems you solved. Be a Problem Solver!

 

“You need massive attention everywhere, not a massive billboard somewhere!”

                                                                                    Nate Fortner

 

Nate Fortner, Author of, “Book Marketing in the 21^st Century,” and “How to be a Successful Writer Overnight.”

Whosoever Press
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com

The Broken Trap Called God

The Broken Trap Called God

Nate Fortner

 

If God desires for us to be successful, then it will happen, Amen? Wrong! I do believe that God does want us to live meaningful success-filled lives, but I believe He expects us to work for our victories. I could point you to countless stories in Bible where God said, “Go!” I recall in the book of Genesis where God kicked Adam and Eve out of the Garden of Eden. What did He tell them? “Go!” Go and till the land, work hard and sweat. A little further in Genesis, we read the account of Noah and the Ark. God told Noah that the rain was coming, and he needed to build a boat. God gave Noah an instruction. In the New Testament, Jesus told Naaman to go dip seven times in Jordan before he could receive healing. At the end of The Gospels, Jesus gives His disciples another instruction. As He’s ascending into the clouds, He says, “GO!”

This is the broken mindset that has hit many Americans today, and especially lazy Christians! Before you start bashing me for calling you a lazy Christian, I used to be one, but then, I woke up and realized that God didn’t call me to be lazy. He called me to be successful in all that I set my mind to achieve. He called me to be different. He didn’t create me, call me, and train me just to fit in with the crowd. Oh, wait a minute. Isn’t that what He’s called all Christians to do, be different? The point is, so many people, Christians or not, are blaming God for their laziness!

Laziness is a sin by the way. Thinking that God is going to magically turn everything we touch into gold is a trap. God expects you to work hard to attain success in your life. Don’t fall prey to this broken trap mindset. The broken trap really isn’t broken. The trap is set, the spring is loaded, and you will get caught if you don’t get your head in the game! The broken trap is more of a mindset than anything. Don’t think that God’s just going to hand success over to you. Yes, you better be praying and asking for wisdom to make wise decisions for your business. If you fail in your business, your family will pay the price for your laziness. Get out of this trap, and stop blaming Jesus! Success Isn’t Free! Success Isn’t Given! Success Isn’t even Earned! It’s Made!

 

Nate Fortner, Author of, “BookMarketing in the 21st Century,” and “How to Be a Successful Writer Overnight.”

Buy the books mentioned above for more great content by Nate Fortner

Whosoever Press
P.O. Box 1513
Boaz, AL. 35957
Nate@WhosoeverPress.com

Adjusting the Price of Your Book

Adjusting the Price of Your Book

Nate Fortner

 

The more you promote your book, regardless of your genre, the more the book will sell. The awesome thing is for those authors who have multiple books. As one book picks up momentum, your other books will start selling more as well. Even if you focus on pushing one book, and dump tons of money on advertising, your other books will begin to sell.

The #1 reason why your books aren’t selling is simply because people don’t know who you are. You must demand attention if you want your books to sell. Make it your daily goal to introduce yourself to ten or more new people. Give them a business card, and ask to do business with them in the future. If you need business cards, visit WhosoeverPress.com or call 256-706-3315.

Another valuable tip is to price your book higher than you originally thought. For example, a Paperback book of 250 pages needs to be priced for at least $20.00. If it’s a 250 page Hardback book, you need to price it at least $25.00 to $30.00. You have to start showing people that your work is valuable, and that price they pay for the book is not just a cost, but an investment in their lives.

Another reason to set a higher MSRP is because bookstores will want between 40% - 60% off of this price. You will end up losing what little bit of royalty you deserve from the sale. Push like freakin crazy so your books will get the attention they deserve!

 

Nate Fortner, author of, "Book Marketing in the 21st Century".

Whosoever Press
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com