My Take on Network Marketing

My Take on Network Marketing

Nate Fortner

 

Joining your local Chamber of Commerce is the easiest way to mingle with other business owners in your town and surrounding cities. It may seem like a waste of time, but I assure you, you need to be growing your network of influence. Have plenty of business cards on hand, and make sure you introduce yourself to every single person in the room, giving each of them your card. You may be reading this and saying to yourself, “I’m not a business owner, I’m an author.” As an author, your book is your business, and you must treat it like one if you expect it to grow!

Most Chambers of Commerce have at least one monthly meeting to allow the members to network. Many times, if you’re not a go-getter like me, your business will only be a success because of the people you know. Many times then, it’s still not enough to sustain you. In other words, if you want to survive, find a business clique and get involved. Make sure that when someone needs your product or type of service, you are the first person who comes to mind!

You must learn early on that “No” really means “Yes,” and you must be willing to relentlessly pursue new avenues to create success whether people like you or not. Most people say, “No” simply because they don’t “know” you, or enough about your product to make an informed decision about doing business with you. Get out of obscurity, make sure people know you and your name. Brand yourself with the company you run. You need to follow up with all those “No’s” and hit them over and over until they buy.

According to http://GrantCardone.com

48% of sales people never follow up with a prospect.

25% of sales people make a second contact and stop.

12% of sales people only make three contacts and stop.

Only 10% of sales people make more than three contacts.

2% of sales are made on the first contact.

3% of sales are made on the second contact.

5% of sales are made on the third contact.

10% of sales are made on the fourth contact.

80% of sales are made on the fifth to twelfth contact.

 

It’s important to understand that networking will help you to expand your reach of influence pretty quickly, but you need to stay in touch with people.

For authors, you need to understand these statistics above when you pitch your book(s) to bookstore owners.

Why should we network anyway?

Answer: NOT ENOUGH PEOPLE KNOW WHO YOU ARE!

 

Nate Fortner, Author of "Book Marketing in the 21st Century," and "How to be a Successful Writer Overnight."

Whosoever Press
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com

Determining Your Audience

Nate Fortner

Have you defined your target audience? Do you know what they are looking for? It will make the marketing process much easier if you start with marketing in mind before the book is even written.

This applies to fiction and non-fiction equally.

Whether you are writing a short how-to guide as a Kindle book or a hundred thousand word epic novel, your target market is not “everybody”. Even for best-sellers the target audience is not everybody. There are people who cannot stand Stephen King’s writing. There are people that gag at the thought of opening a book by Nicholas Sparks. Yet we are all envious of their success. They write mega-bestsellers even with targeting “everybody.”

Just because a book is written for a particular audience doesn’t mean that they will be the only ones who read it. If it is well written, then your target audience will want everybody to read it.

Think of Harry Potter. Who is the target audience for the first Harry Potter book? If you said 10 year old boys, then you are our big winner. Now, are ten year old boys the only people reading Harry Potter? Hardly. You are not limited by your target audience, but you still need one for focus.

Buy the Full ebook   "Book Marketing In the 21st Century"

Whosoever Press
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com
www.WhosoeverPress.com