Whosoever Press // Book Publishing Companies // 3 Killer Tips to Growing a Successful Business - Publishing Companies in Alabama

3 Killer Tips to Growing a

Successful Business 

http://WhosoeverPress.com Publishing Companies in Alabama, Like all great businesses alike, they are developed over a period of time and built on the base of a well thought out marketing plan. Success isn’t free, and it certainly isn’t easy. When developing a marketing plan, you must understand that you are growing a brand, not just a company.

Tip#1: Commitment- “Till death do we part!” is what true commitment looks like. This line is recited by happy couples throughout the world every day! Through the good, the bad, and the ugly, you must be committed to success. There will be times in your business that you will want to shut the doors and quit. You will probably get depressed from time to time, but real results will only come when you get committed. You must make up in your mind and spirit that failure is not an option for you!

Understanding the Difference between Investing and the Means by Which We Do So

Tip#2: Investment- “Relentlessly pursuing more!” Recently, I asked on Social Media, “What do you consider to be your greatest investment?” Of course, everyone had an answer. Some said God, some said their kids, or even their careers. As much as I liked their answers, they were all wrong. God, kids, careers, etc… could indeed be an investment to some degree, but they are not your greatest investment. God, kids, and careers are the means by which we invest!

For Example: Say you want to grow in your relationship with God, what do you do? You obviously invest into the relationship, but how? Your greatest investment isn’t God, it’s your relationship with God that you invest in by reading the Bible, praying and going to church, etc…

Here’s another example:  Say you want to be a millionaire. How do you become a millionaire? Well, I know one thing. You don’t get money by simply believing that it’s going to show up. Not one time has the gas tank on my truck filled up miraculously without me paying for fuel. You don’t invest in a millionaire to become a millionaire. You don’t invest in fuel to fill your gas tank. Do you understand where I’m going with this yet?

Let’s talk about your kids for a minute. Your kids are probably the most awesome benefit of your investments. Yes, you can invest in your kids, but hold on a second. Just hear me out. Your young children under the age of eighteen and sometimes even over the age of eighteen aren’t capable of surviving without your continued guidance. They need money, clothes, and rides to school or ball games. Yes, you are investing time into your children, but just hold up another second here. Without you being capable of providing for your children, someone else would be taking care of your kids.  Your children are great to invest in, and you need to be investing in your children, but they are not your greatest investment. Have you figured it out yet? What’s your greatest investment? Is it your health? You’re getting there, but not quite yet, so here it is: The greatest investment you will ever make is in yourself! YES! YES! YES! You will always be your greatest investment! Everything in your life that you hold dear, is a direct result of an investment.

Your pay check is the result of you investing your time and energy into a job that produces and income for you and your family. You use that money to buy groceries to feed you and your family survive. You buy healthy foods to eat as an investment in your health. You invest money and time into a gym membership to invest in your overall health. You have to understand that all these investments are great, but not possible if you’re dead. These are all means by which you protect your greatest investment. YOU!

To sum it all up real quick, your eternal Salvation should be the #1 means by which you invest in yourself. Get to know God. I could quote Bible verses all day long telling you why you need Jesus. Without investing in yourself first, you will never be able to invest into others. Since we are talking business here, you must focus on not only your personal health, but the health of your company. Your company is the investment, but marketing is the means by which you invest.

Tip#3: Consistent- “No one knows you!” I’ve already stated many times that your biggest obstacle in business will be obscurity. The truth is, not enough people know who you are. People must know you exist, if you expect them to do business with you. They need to be seeing you everywhere. Consistency will cause people to become familiar with your company’s brand and message. As people become more familiar with you, they will begin to trust you, and trust will eventually lead to a sale. Obviously, this is considering that you are providing a quality product or service.

Do you feel it would be better to have two 60 second TV commercials air each week for two months, or thirty-two 30 second commercials over four months? Bigger isn’t always better in small time frames. If money isn’t an issue, then by all means, go all out, but be consistent over longer periods of time. You want to capture the largest amount of exposure as possible. If you’re on a tight budget, go smaller for longer.

When making cold calls, consistency is also important. Make calls every day. Don’t expect 30 or 40 calls once a week to pay the bills. Consistency over longer periods of time will produce greater results. When I get started on the phone each day, I may get 50 calls that no one answers, but I always leave a message. They may never call me back, but they at least were made familiar with my name. Next time I call to follow up, they may answer and recognize my name. They probably won’t remember where they heard my name at, but at least they will be familiar with my name.

I have been following these three tips in my own business, and I’ve seen great success! Of the 168 hours in the week, I spend 6 hours per day making phone calls. I average about 1,250 phone calls between Monday and Friday.

“Massive success requires you to take massive amounts of action.”

~ Grant Cardone

Check out: http://GrantCardone.com

Check out: http://Witnation.com  

Whosoever Press - Publishing Companies in Alabama
P.O. Box 1513
Boaz, AL. 35957
256-706-3315

Coffee Sleeve Marketing in Action! #Coffeepreneur - Advertising in Alabama

Whosoever Press - Advertising in Alabama
P.O. Box 1513
Boaz, AL. 35957
256-706-3315

Coffee Sleeve Marketing is Hot and Coming to Oregon!

Whosoever Press - Advertising in Alabama
P.O. Box 1513
Boaz, AL. 35957
256-706-3315

Whosoever Press // Book Publishing Companies // Defeat Marketing Extinction Training Series - Publishing Companies in Alabama

Whosoever Press - Publishing Companies in Alabama
10749 AL Hwy 168
Boaz, AL. 35957
256-706-3315

 The Author Zone is provided by http://WhosoeverPress.com, and serves as a platform to train authors how to promote their books. As a Christian Book Publisher, we want to uphold the values of the scriptures in the Bible. As a Faith Based Publisher, we want to provide our authors with the best possible publishing experience available in the publishing industry. Want to publish your book with us? Call 256-706-3315 for a free publishing consultation.

Don't Disrepect Your Publisher - Publishing Companies in Alabama

Don’t Disrespect Your Publisher

Nate Fortner

 

     When I published my first book “Teaching Christians to Pray the Bible Way,” I had published with a well-known publisher. It was such an exciting experience and I felt a great sense of accomplishment. I had accomplished at 24 years old, what many only achieve after a lifetime. After just a few short months, I was very unhappy with the results I had gotten. I called my publisher and asked that they remove me from their database as an author. I decided I was going to start my own company and help authors to keep from going through what I did. Needless to say, I did start my own company, and I’ve just hit my three year anniversary. I will tell you, I have dealt with some crazy people. One particular author, who I won’t name, would constantly text and call my phone harassing me, wanting to know why her book wasn’t selling. She would text hateful messages to my phone wanting to know when she would be receiving her royalty check. “I know my book’s good, and people will buy it if you’d just promote it like you’re supposed to do!” she demanded. Can you guess why she didn’t receive a royalty check? The answer is simple! Her book was still in the editing process! The book wasn’t even close to being finished yet, and this woman was harassing me and my Editor like crazy. Later, I found out that she had befriended my Editor, and my Editor, out of the kindness of her heart, paid money over the phone to a Drug Store to pay for this woman’s prescription medication! My Editor is an amazing woman, but I didn’t know she had done this until after the fact. Then the old woman still bit the hand that fed her. What a dog!

Once her book was published, I scheduled her for a couple book signings here in town, and afterward, the bookstore owners begged me not to bring her back for another event. At one point, this author called my Editor and told her that if I would focus my attention on promoting her book instead of my own and the other authors, she could make some money. Let me just tell you, if this is the attitude you have toward your publisher, be prepared to get dropped! Once I completed her book, I put it out into the market place, and believe it or not, it was starting to pick up momentum. She was even getting some really awesome reviews, and she was excited. I was so happy knowing that maybe now we would work together peaceably. I was so terribly wrong! Just a few days later, my Editor called me, and I could tell by the tone of her voice that she was not very happy! This author had begun texting and harassing her again. Now, it had just went too far, because stores around town were calling and asking if I was still representing her. She had started going to stores around town slandering me and my company.

The moral of the story is NEVER publicly harass your publisher simply because he/she isn’t moving fast as you think he/she should. This work typically takes 18 months, and we do it in 8. We work very hard to make our authors look great! I ended up dropping her, and cut all ties. She was too much to handle. What makes this even worse, is I never even charged this ungrateful woman the first dollar. I invested $1,500.00 of my own money into her book! I believe in helping people, and this woman simply had no money, but my Editor believed so strongly that her book would become a Best Seller. This woman was such a great writer that my Editor had me so excited to invest my own $1,500.00 into someone else’s work.

About a year later, I received a call from another publisher asking if I knew about a very hateful old woman who evidently I had published at some point. I said, “Let me guess, her name was ******* *******?” “Yep, that’s her!” he said. She had entered his office harassing me and my company saying how badly we treated her. I told him to stay away from the woman because she’s trouble. He told me that he had no intention of publishing her writing simply because she came in speaking so badly of me and my company.

Obviously, I’m sure there may be some bad publishers out there, but I’ve not met one yet. Make sure before you publish with any publisher that you completely understand the contract. All publishers don’t offer the same services. Your publisher can’t make people buy your book, and your publisher probably won’t promote your title. They’re also not going to serve as your agent! If you have a poor attitude, you won’t get anywhere!

 

The main point is this!

Don’t disrespect your Publisher, we speak among ourselves and you’ll never get published!

 

BUY THE TWO KINDLE BOOKS BELOW FOR MORE FROM NATE!

Nate Fortner, Author of, “Book Marketing in the 21^st Century,” and “How To Be A Successful Writer Overnight.”


Whosoever Press - Publishing Companies in Alabama
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com

 

Adjusting the Price of Your Book

Adjusting the Price of Your Book

Nate Fortner

 

The more you promote your book, regardless of your genre, the more the book will sell. The awesome thing is for those authors who have multiple books. As one book picks up momentum, your other books will start selling more as well. Even if you focus on pushing one book, and dump tons of money on advertising, your other books will begin to sell.

The #1 reason why your books aren’t selling is simply because people don’t know who you are. You must demand attention if you want your books to sell. Make it your daily goal to introduce yourself to ten or more new people. Give them a business card, and ask to do business with them in the future. If you need business cards, visit WhosoeverPress.com or call 256-706-3315.

Another valuable tip is to price your book higher than you originally thought. For example, a Paperback book of 250 pages needs to be priced for at least $20.00. If it’s a 250 page Hardback book, you need to price it at least $25.00 to $30.00. You have to start showing people that your work is valuable, and that price they pay for the book is not just a cost, but an investment in their lives.

Another reason to set a higher MSRP is because bookstores will want between 40% - 60% off of this price. You will end up losing what little bit of royalty you deserve from the sale. Push like freakin crazy so your books will get the attention they deserve!

 

Nate Fortner, author of, "Book Marketing in the 21st Century".

Whosoever Press
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com