Showing posts with label book publishing companies. Show all posts
Showing posts with label book publishing companies. Show all posts

Monday, October 22, 2018

Whosoever Press // Book Publishing Companies // Learn These 3 Principles About Content Marketing to Make Your Business Explode in the Coming Year!






Written by: Nate Fortner author of “Success Requires Action”
When growing your business, do you find it hard to be found
online? Have you spent money to advertise online to get very 
little results, if any? If this is you, then you want to read this 
article to the end. I’m going to share with you 3 key principles 
to how we have grown our publishing company Whosoever 
Press Publishing and Printing to what it is today in only 6 
years worth of time.
Success in any business requires you to take enough action. I
recently read a great book titled, “Home Run Financial Planning,”
by Steve and Adam Straseske. In the book it said, “If you don’t 
take action, all the planning in the world is worthless. 
Intentions without action do not produce results.” I 
completely agree with this statement. I wrote a book a 
few years ago title, “Success Requires Action,” and I 
spoke about how I had grown my company with no 
money. The book was a hit with all who 
read it, so when I read this line in Steve and Adam’s book, it 
was just a reminder to me that success requires action.
The key principle I want to share with you is:
Success Requires Action!Regardless of the industry you
are in, you have to make the phone calls. You have to
send the emails and you have to show up. You can’t
sit in the office all day and expect people to just show
up. I wish it were that easy. I tried it that way for a
long time, and I about lost everything I owned. I
had a great product to offer people, and I paid the
money to open a store front here in our town. Did
the store front help my company? No it didn’t.
Within a year’s time, we had five people walk in
off the street. We lost money on the office after
paying rent. The one thing that propelled my
company to financial success was when I decided
to create a catalog of the products and services I could provide to business owners in my town. I printed hundreds of these 32 page catalogs on my home printer and stapled them together. I literally got in my truck and drove door-to-door speaking with business owners and managers asking them for their business. Of all the money I spent on marketing and advertising, nothing worked as well as being face to face with business owners. The point is, get in front of your target market.
We have spent thousands of dollars on advertising across Facebook, Google, YouTube, Twitter and other online platforms. All of these platforms gave us some type of return for our money. That is if you consider a LIKE on your Facebook page an legitimate lead. No, I don’t think so either.
However, I will say that out of all the online advertising we did, we always received a positive response from YouTube ads. Anytime we have ever ran a YouTube video ad, someone has called us. Did it always turn into a sale? Not always, but YouTube has generated us about $6000.00 within a six year span. The interesting thing about the sales we received wasn’t from the ads we ran. They were from people seeing the videos we posted. If I had to say there is a key #2, then it would definitely be this: Start posting videos on YouTube.
As time has gone on, we noticed we were spending a lot of money printing these catalogs. Even though they were generating leads and sales, we were spending way too much money. We were able to condense our 32 page catalog down to a single brochure. We placed our highest selling products in the brochure, and now we push people to our website. We just launched our new website in October of 2018. http://WhosoeverPrinting.com is the link to our print company.
Out of all the print companies in the world, why did we think it was a great idea for us to start another one? The answer is really simple to be honest. We have partnered with different print companies all across the United States. By doing this, we can take a loss on certain products to provide a better price to our clients. We have other products that we offer at a higher percentage that allows us to make larger profits, and on these particular products, we are still about 50% cheaper than other companies. What we have done with our print company is quite genius.
If you are a business owner and you have read the article this far, then you understand some of the hardships we have faced as a new startup. That’s why we want to offer you something special for your own business. I’m sure my now that you can understand what actually helped our company to take off. It wasn’t advertising, it was getting in front of people by the use of Content Marketing. Key Principle #3 is: Content Marketing is anything that can be created, physically or digitally and then distributed. Our catalogs and brochures are a form of content. The YouTube videos we create each week are a form of content marketing.
I want to offer you the deal of a lifetime. Here at Whosoever Printing, we have created a new program just for business owners who focus on content marketing to grow their businesses. We have just rolled out the LIFETIME PRINT PARTNER’S PROGRAM. This program is just for business owners. Any business who prints $1000.00 or more within a year’s time is eligible. If you know that you will spend that much, we don’t need to see proof. We can take you at your word. We set you up with a discount code that you can use on our website at checkout to save you 30% on every single order you place through our website. Once you check out our website and you see the low prices prices we are offering, you will ask yourself, “How can they print this cheap?” Probably a better question you will ask yourself is “How can they afford to offer us 30% off?”
We hope you will take the time to stop by and visit our new website. Create yourself a free account, and let us know how we can help you. If you would be interested in the LIFETIME PRINT PARTNER’S PROGRAM, give us a call at 256–706–3315.
The Author Zone is provided by http://WhosoeverPress.com, and serves as a platform to train authors how to promote their books. As a Christian Book Publisher, we want to uphold the values of the scriptures in the Bible. As a Faith Based Publisher, we want to provide our authors with the best possible publishing experience available in the publishing industry. Want to publish your book with us? Call 256-706-3315 for a free publishing consultation.




Sunday, August 5, 2018

Whosoever Press // Book Publishing Companies // Why Choose and Independent Publishing Company Instead of Createspace? Publishing Companies in Alabama (2018)


Why Choose an Independent Publishing Company Instead of Createspace?

Obviously, the publishing industry is changing. I remember growing up as a child in school, and when an author would come read to us, it was a well-known famous author. Those memories are still embedded in my mind like a scene from a good movie. A couple years back, I published a video on my YouTube Channel titled, “I’m Outraged at Self-Publishing Companies. I gave great information in the video, but I ripped off on how there were so many Vanity Press’ taking advantage of people. The video didn’t go viral by no means, but it definitely received a ton of attention. Many of the comments were screaming that I was another Vanity Press, while those who truly valued what I was saying wanted to know more information about my company. So, that got me thinking. Why would an author choose to pay an Independent Publishing Company to print and distribute their book, when the author could just go with Createspace? It would seem that the obvious answer would be Createspace or a similar online print on demand company.
Everyone has an opinion, and they are really good at voicing their opinions, especially when they are negative and disrespectful. Some will shout Vanity Press from the rooftops over a company taking money to publish a book. I’m still in awe that they think it should be free. You can’t go to the grocery store and demand free groceries just because you have an opinion. So what and who cares if your book was a failure? That doesn’t give you the right to discredit others and try to impose your negativity on them. The problem as I see it unfolding is that these naysayers are the ones who were too lazy to build their platforms, and when their books were discontinued, they blamed their publisher. Now that may or may not be the case, but before they start giving their opinions, I would like to see their royalty statements, their marketing plans and their events calendar. They are quick to point and judge, but when it comes down to producing real results, they have nothing to show except their loud mouth and disrespectful comments.
So why would a writer choose to pay to publish with an Independent Publisher vs. going with Createspace? The answer is truly simple. In today’s world of self-publishing, you really don’t need a publisher if…. The “if” is huge. If you have an established platform reaching to millions. If you know how to advertise and understand the techniques of proper marketing and branding. If you have a plan for distributing your book beyond your local bookstore. Of course Createspace will get you registered with Books A Million and Barnes and Noble, but they can’t get your book on the shelf; a publisher can! If you are an established author like Jk Rowling or Stephen King, then you could self-publish based simply on your name. The bare naked truth is if you aren’t someone like C.S. Lewis, Emily Dickinson, JK Rowling or Emily Dickinson, you need someone who can get you some attention. The reason you would choose to pay a publisher in today’s publishing industry is because of their contacts. The contacts of the publisher are what you want. You want to see what kind of memberships they have that will allow you discounts on products or services you are using. A publisher, in most cases has worked hard to grow their company, and along the way, developed many nice contacts in the music industry as well as the film industry. At least we have here at Whosoever Press. Many of our authors have been recognized on national radio and television show, and even one of our authors has made it to CNN news.
Back in 2013, we started working with Desert Wind Studios marketing a film they were working on at the time. Because of the work of Whosoever Press, when the film Premiered, it also premiered here in our local theatre. It was a wonderful experience because it opened a door for our authors to get their books in front of Movie Producers like Steven Camp and Josh Mills. The film Brothers Keeper featured actors and actresses like Daniel Samonas, Robin Lively, Country Music Singer Travis Tritt and so many more. This is why you would choose to pay to have an Independent Publishing Company like Whosoever Press publish your book instead of an online print on demand company.
Do your research and make sure you pay for connections, not necessarily just to be published.   

Need marketing material printed to promote your business? Visit http://WhosoeverPrinting.com 


The Author Zone is provided by http://WhosoeverPress.com, and serves as a platform to train authors how to promote their books. As a Christian Book Publisher, we want to uphold the values of the scriptures in the Bible. As a Faith Based Publisher, we want to provide our authors with the best possible publishing experience available in the publishing industry. Want to publish your book with us? Call 256-706-3315 for a free publishing consultation.


Whosoever Press // Book Publishing Companies // What You Do Today, Will Keep You Paid Tomorrow


What You Do Today, Will Keep You Paid Tomorrow

Summer of 2016, I was at my parent’s house in West Virginia for a couple weeks. I did what work I could while I was there, but I was limited on what I could do because I didn’t bring any catalogs with me to distribute while I was in town. I decided I would utilize my Facebook page by messaging some businesses about what services I could offer to them. After messaging about 40 to 50 businesses, Facebook restricted me and wouldn’t allow me to message anyone else. Then, I had to get creative. I noticed on the About Page, that many businesses would list their phone numbers and emails. I pulled out a spiral notebook, and I started copying emails and phone numbers for a week straight.
On one side of my company, I work with coffee shops, providing them with custom printed coffee sleeves. I emailed about 900 coffee shops that week, and received very little response. I believe that what I do today, will keep me paid tomorrow. The more I achieve today, the more I’ll have tomorrow. After emailing those 900 coffee shops, it was 6 months later, when I received an email out of the blue requesting more information about my company. Out of 900 emails, we received one client, who we are now printing all of their sleeves every single month. One week worth of work in now producing recurring income every single month. Book Publishing Companies.

I make it a point to introduce myself to multiple new people every single week, because they need to know that my company exists. I grow my business, literally, one business owner at a time. At least 3 days per week, I spend a minimum of 2 hours per day walking into established businesses to introduce myself. While I’m with the owner or manager, I give them a copy of our catalog, so they can see everything that we have to offer. Many times, when I’ve not received an order on site, they call me later to place an order.
You can expect that what you do or don’t do today, will either pay you or not pay you tomorrow. Consistency is the key to long-term success.

Need marketing material printed to promote your business? Visit http://WhosoeverPrinting.com 

Whosoever Press // Book Publishing Companies // What Candy Bars Taught Me about Growing a Business


What Candy Bars Taught Me about Growing a Business

I can still remember all these years later the taste of those $1.00 King Size candy bars we would sell for fundraisers in Middle School. I would sell every bar in my box time after time. During my Middle School years, I realized how quickly I could make some real cash selling treats to my classmates, so I started robbing the cookie jar at home to sell to the kids at school. I was one of the most successful self-made students in our school. Then, what really made my life change was the day I found a store that would sell the king sized candy bars six for a dollar. Of course, you know what I did. I took the money I had earned from selling the cakes I had robbed from the family cookie jar to buy candy bars. I also took out a small loan from my mom. I had an old box left over from our last fundraiser, so it was super easy for me to load it with candy bars. I literally sold hundreds and hundreds of candy bars until my box fell apart.
 Whosoever Press // Book Publishing Companies I learned at an early age that kids would pay good money for candy. The real lesson was, I learned how to sell. Since discovering my ability to make money, I have never stopped chasing the dollar. To stay afloat in any business, you have to produce a profit and sell tons of product. I remember when a kid would tell me they only had $1.75, but they really wanted two candy bars, I’d let them have a little credit. The next time, they’d owe me $1.25. The thing that I thought was funny though, was I making six times my money back selling candy bars. I could afford to lose a quarter every now and then if they didn’t pay me back. It came up once or twice that a student wouldn’t have the extra quarter or 50 cent, and I would tell them that I would cover them since they had purchased so many from me at regular price. They loved it, and I was still making killer profit.

Nate Fortner, author of "Success Requires Action"

Buy the book here

Need marketing material printed to promote your business? Visit http://WhosoeverPrinting.com 




Whosoever Press // Book Publishing Companies // Why It Does Not Take Money to Make Money


Why It Does Not Take Money to Make Money
Nate Fortner

As far back as I can remember, I’ve always tried to think of new ways to make a dollar. As early as Middle School, I would rob our cookie jar at home to sell cookies and Little Debbie’s to the kids in class. Once I learned that money could get me what I wanted, I tried to get all I could.
One time, I did a school fundraiser selling candy bars, but when the sale was over, I kept the box. I would buy the King-sized candy bars from the local grocery store in bulk to refill my box. I continued selling candy bars until my box fell apart. I would buy candy bars, sometimes 6 for only $1.00, and resale them for $1.00 each. I was undoubtedly the richest self-made kid in Middle School.
Now, as an adult, I still look for opportunities to make a dollar in every deal. Over the years, I’ve been turned off by the phrase, “It takes money to make money.” That is the biggest lie I’ve ever heard. I’ve grown my company with no money in the advertising budget. My very first book deal was completely paid for, and I made a profit. The truth is, all you need to make money is an idea, and the know-how to pull it off. Book Publishing Companies.
My most recent idea was to allow people to use my publishing platform to print their own customized journals. I created a basic template, and they send me their favorite picture. For only $10.00, they get their picture on the full color cover, and 100 lined pages front and back for writing. I even print their favorite Bible verse or quote at the bottom of each page. This idea has begun to be a great money maker for my company. Not only have individuals done this, but local businesses are now taking advantage of the offer. Now they are selling their own personalized journals in their stores.
It doesn’t take money to make money. You just need to sell other people on your idea, and get them to write the check!
What did it cost me out of pocket to do this?
Absolutely Nothing!

Nate Fortner, Author of “Success Requires Action”
http://WhosoeverPress.com

Need marketing material printed to promote your business? Visit http://WhosoeverPrinting.com 

Whosoever Press // Book Publishing Companies // 3 Reasons Why Most Self-Published Books Fail

3 Reasons Why Most Self-Published Books Fail

Have you considered Self Publishing your own book? Maybe you already have, and you’re frustrated because it’s not selling. I’m going to show you the three main reasons why your book isn’t selling, and I’m going to teach you how to turn your book sales upside down.

The #1 reason why your book isn’t selling is because not enough people know it exists!
You must gain attention for your book. You can’t write a book, and expect it to start flying off of store shelves without the proper support. You have to let people know that your book is available for purchase, and highlight points of interest. Show them how the knowledge in your book will change their lives.

The #2 reason why your book isn’t selling is because your lack of motivation!
Just admit the fact that you aren’t motivated enough. You probably started out well, but soon as you faced negativity from someone, you started backing off. You must stay motivated, and focused on creating success for your book.

The #3 reason why your book isn’t selling is a lack of money to market and promote.
You need money to advertise your book to the world. Whether you’re on a limited income, or you work a full-time job, you need advertising money.
I’m going to teach you everything you need to know about marketing and promoting in my new book “Success Requires Action.”
Get the digital copy now at WhosoeverPress.com for only $10.00. The paperback will be $19.99 when it’s released.
Commit to your success, and learn what I teach. Better yet, learn to apply what I teach!

Need marketing material printed to promote your business? Visit http://WhosoeverPrinting.com 

The Author Zone is provided by http://WhosoeverPress.com, and serves as a platform to train authors how to promote their books. As a Christian Book Publisher, we want to uphold the values of the scriptures in the Bible. As a Faith Based Publisher, we want to provide our authors with the best possible publishing experience available in the publishing industry. Want to publish your book with us? Call 256-706-3315 for a free publishing consultation.

Thursday, November 5, 2015

Without Faith In Yourself - Publishing Companies in Alabama


Without Faith In Yourself ….

Nate Fortner
 

 

As a writer, you must believe in yourself! Regardless of what you may think, you are the mitochondria or powerhouse that will engage readers, pushing them to buy your book. Your publisher can’t make people buy your book. The publisher will do exactly as his/her title suggests; publish your book! Most publishers will also handle getting your book into distribution and collect your royalties for you. Let me say it again. Your publisher cannot dedicate countless hours and thousands of dollars to just one book. Some publishers will perhaps, but they all won’t.

As an author, it is your responsibility and duty to build your platform. No publisher can do that for you. Even if a publisher could build your platform, would you be able to operate and perform on that stage? I’ll also say this, it would be completely unfair to the author if the publisher tried to build each author’s platform. We aren’t as passionate about your topic as you are! Doctors have the passion to heal; lawyers live to promote the law; authors live to write; singers live to sing and publishers publish! If you need help promoting your book, check out http://thebookpromoter.com provided by http://BooksGoSocial.com

If you’re going to write a book, you won’t get rich and famous overnight! Overnight success is achieved by taking small steps over years of hard work. You need to invest in yourself by reading books on promotion and marketing like, “Book Marketing in the 21stCentury"(Click to By) by Nate Fortner to start. Get a copy of “How To Be A Successful Writer Overnight”(Click to Buy). It is also another title by Nate Fortner that should interest you. Although, these two Kindle books may be for beginners, well-seasoned authors shouldn’t count them out. These would be great resources to remember the basics.

DID YOU KNOW?

College Education is now FREE worldwide! It’s called YouTube! I’m telling you, when I moved to Alabama, I dropped out of college, and I’ve learned more on YouTube than I ever did sitting in class! If you plan on being a successful writer, it’s time to focus and get committed.

I’m Nate Fortner, and I’ve written more than seven books to date, and I’m also a Country Christian Recording Artist. I travel the country all year long speaking to groups of authors, and performing concerts to thousands. However, right now you’re probably thinking, “I’ve never heard of you before now.”  You’re absolutely correct, and if I hadn’t taken the initiative to write this, you may still not know who I am! Most people who attain celebrity status do it over a period of 10-20 years. As depressing as this may be, the important thing to remember is, they never gave up! They may have gotten knocked down, but they got back up! They kept pushing, and now they’re freakin celebrities! I won’t say who, but I have many celebrity friends who will tell you the same thing. Stay focused, get committed, and do whatever it takes. If you ever plan on making a difference in this world, you better get serious because you only live once! Watch out because Nate Fortner will be a household name in the next 20 years!


 
Whosoever Press - Publishing Companies in Alabama
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com





Wednesday, October 28, 2015

Adjusting the Price of Your Book


Adjusting the Price of Your Book

Nate Fortner

 


The more you promote your book, regardless of your genre, the more the book will sell. The awesome thing is for those authors who have multiple books. As one book picks up momentum, your other books will start selling more as well. Even if you focus on pushing one book, and dump tons of money on advertising, your other books will begin to sell.

The #1 reason why your books aren’t selling is simply because people don’t know who you are. You must demand attention if you want your books to sell. Make it your daily goal to introduce yourself to ten or more new people. Give them a business card, and ask to do business with them in the future. If you need business cards, visit WhosoeverPress.com or call 256-706-3315.

Another valuable tip is to price your book higher than you originally thought. For example, a Paperback book of 250 pages needs to be priced for at least $20.00. If it’s a 250 page Hardback book, you need to price it at least $25.00 to $30.00. You have to start showing people that your work is valuable, and that price they pay for the book is not just a cost, but an investment in their lives.

Another reason to set a higher MSRP is because bookstores will want between 40% - 60% off of this price. You will end up losing what little bit of royalty you deserve from the sale. Push like freakin crazy so your books will get the attention they deserve!
 
Nate Fortner, author of, "Book Marketing in the 21st Century".

Whosoever Press
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com

Wednesday, March 18, 2015

Miscellaneous Low Cost Ideas To Promote Your Book

Nate Fortner

Here are a few simple ideas for increasing your marketing reach. Some are more traditional marketing techniques. Others rely on the web and some technical skills. If you do not have the technical skills you can easily contract out portions of the work.

Press releases

Write a press release. It is simple and low cost, so why not? Maybe it will get picked up by somebody if your book is on a timely topic. Probably not, though. The world is flooded with press releases and the vast majority of them are completely ignored.

Should you pay somebody to write a press release for you? Unless your book is on a very timely topic it is highly unlikely that you will get your money back. As I said, odds are the press release will be ignored. However, on the off chance that it manages to catch somebody’s attention you should write one.

When can a press release work? If it is on a timely topic and you can present yourself as an expert of some sort. This is why you have to do a lot of personal brand marketing even before the book is released. If you can position yourself as an expert then you have a much better chance of getting your press release picked up.

It also helps if you can get press coverage from other people on your own. Even if it's a small, local press, it can help. That kind of validation makes members of the press feel safe in covering you. If others have done it then you must be okay.



Reviews

Reviews are important marketing in several ways. If the review is from a reader with no incentive to write the review, that is the most powerful review of all.

Is it dishonest to pay for reviews? The general rule of thumb is that it is dishonest to pay for reviews that must be positive. There is mixed opinion on whether or not you can pay for honest reviews.

Giving books away for reviewers is a standard technique that the big publishing houses use. The honest reviewer will disclose that they received a copy of the book for free.



Host a Book Release Party

It may just be friends and family that show, but everybody loves a good party. At the very minimum it will get them talking about your book. Your family and friends will be your very first advocates. They know people. They know people that you do not know. They can spread the word about your book.

Give them all free signed copies. This is why you want appeal editions of your book, remember?

This is another reason why you want to make your book the very best it can be. If you want your family and friends to market your book for you then you do not want to embarrass them. They do not want to recommend a lousy book to their friends.

Videos

For better or for worse, the Internet thrives on videos. As a writer and a reader, it is likely that you hate them. There is nothing worse than having to sit through 30 seconds or even several minutes of people talking when I could have gotten the same information in 10 seconds by reading it.

People like their videos. If you want to market to them you need to be able to release videos. YouTube.com is a great video publishing platform. If you need a video book trailer produced for your book, then visit WhosoeverPress.com. The internet is full of potential readers, they just need to know your book exists! Video book trailers are great!


Slideshare

If your book is non-fiction then there is nothing easier than creating a simple PowerPoint presentation about your topic. Make it information dense so the reader is getting real value out of it. Mention your book at the very beginning and at the very end.

Then post the presentation on Slideshare.com It is a website dedicated to sharing slideshows.

What makes a good presentation?

-It must be complete. None of this “for the answer, read my book.” People will click off the page before they even finish reading that sentence.

Make a webinar

This is a video on steroids. Take the presentation that you just made and create a whole half hour long presentation from it. Mention your book once at the beginning and once at the end. Don’t make it a half hour long sales pitch.

You can do a live webinar and record it or you can just record a webinar type video at home and then upload it to your website. This is what I recommend for beginners until you get really good at pacing your presentations.

Fortunately for you, making the videos is easy. Most laptops come with web cams already built in. Visit Ustream.com and create an account. Ustream.com is an awesome online platform where you can share your webinar directly with your social media accounts. I have used this site on multiple occasions.




Article Writing

You can write articles for the web on the topic of your book and post them around the web. Again, this makes the most sense for non-fiction books. It also works for fiction if there is a central theme in your story.

How-to sites are the easiest and most popular sites to submit your work.

Many times you will not get paid for these contributions. If you are not making money directly, make sure that you get a link to your site. Preferably, the link will be indexed by Google and will help the search engine rankings of your main site. You may also write articles, and submit them to Nate@WhosoeverPress.com to be considered for publication in the Whosoever Press Magazine.
 
Buy the Full ebook!   "Book Marketing in the 21st Century"

Whosoever Press
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com
www.WhosoeverPress.com





Saturday, February 28, 2015

21 Ways We Marketed Our Businesses in the days Before Internet Marketing?

Get back to the basics of offline marketing and advertising 

By: Nate Fortner Updated on 8/31/2021

Before the days of the internet, our world seemed much bigger. Do you remember the days before Facebook and Twitter when we actually went out door to door to advertise our offers? I remember as a child when all the vacuum cleaning salesmen would come knocking. Where has this gone? One such example is hanging up flyers around town. Here's a list of a few places where you can hang flyers to help you get back to the basics:

1. Subway Stations
2. School Offices
3. Senior Citizen Centers
4. College dormitories- hallways and restrooms
5. Churches
6. Local community clubs and organizations
7. Laundry mats
8. Apartment buildings
9. Telephone poles- especially a day or two before large city events
10. Community activity centers
11. Grocery stores bulletin boards
12. Shopping malls
13. Car Washes
14. Hotel lobbies
15. Doctors offices
16. Gas station counters
17. Public Libraries
18. Your local Chamber of Commerce
19. Waiting rooms at car repair and tire shops
20. Highway rest areas
21. Banks

Get full-color flyers printed from:

NateX Marketing Solutions
Albertville, AL. 
256-706-3315