Written by: Nate Fortner author of “Success Requires Action”
When growing your business, do you find it hard to be found
online? Have you spent money to advertise online to get very
little results, if any? If this is you, then you want to read this
article to the end. I’m going to share with you 3 key principles
to how we have grown our publishing company Whosoever
Press Publishing and Printing to what it is today in only 6
years worth of time.
online? Have you spent money to advertise online to get very
little results, if any? If this is you, then you want to read this
article to the end. I’m going to share with you 3 key principles
to how we have grown our publishing company Whosoever
Press Publishing and Printing to what it is today in only 6
years worth of time.
Success in any business requires you to take enough action. I
recently read a great book titled, “Home Run Financial Planning,”
by Steve and Adam Straseske. In the book it said, “If you don’t
take action, all the planning in the world is worthless.
Intentions without action do not produce results.” I
completely agree with this statement. I wrote a book a
few years ago title, “Success Requires Action,” and I
spoke about how I had grown my company with no
money. The book was a hit with all who
read it, so when I read this line in Steve and Adam’s book, it
was just a reminder to me that success requires action.
recently read a great book titled, “Home Run Financial Planning,”
by Steve and Adam Straseske. In the book it said, “If you don’t
take action, all the planning in the world is worthless.
Intentions without action do not produce results.” I
completely agree with this statement. I wrote a book a
few years ago title, “Success Requires Action,” and I
spoke about how I had grown my company with no
money. The book was a hit with all who
read it, so when I read this line in Steve and Adam’s book, it
was just a reminder to me that success requires action.
The key principle I want to share with you is:
Success Requires Action!Regardless of the industry you
are in, you have to make the phone calls. You have to
send the emails and you have to show up. You can’t
sit in the office all day and expect people to just show
up. I wish it were that easy. I tried it that way for a
long time, and I about lost everything I owned. I
had a great product to offer people, and I paid the
money to open a store front here in our town. Did
the store front help my company? No it didn’t.
Within a year’s time, we had five people walk in
off the street. We lost money on the office after
paying rent. The one thing that propelled my
company to financial success was when I decided
to create a catalog of the products and services I could provide to business owners in my town. I printed hundreds of these 32 page catalogs on my home printer and stapled them together. I literally got in my truck and drove door-to-door speaking with business owners and managers asking them for their business. Of all the money I spent on marketing and advertising, nothing worked as well as being face to face with business owners. The point is, get in front of your target market.
Success Requires Action!Regardless of the industry you
are in, you have to make the phone calls. You have to
send the emails and you have to show up. You can’t
sit in the office all day and expect people to just show
up. I wish it were that easy. I tried it that way for a
long time, and I about lost everything I owned. I
had a great product to offer people, and I paid the
money to open a store front here in our town. Did
the store front help my company? No it didn’t.
Within a year’s time, we had five people walk in
off the street. We lost money on the office after
paying rent. The one thing that propelled my
company to financial success was when I decided
to create a catalog of the products and services I could provide to business owners in my town. I printed hundreds of these 32 page catalogs on my home printer and stapled them together. I literally got in my truck and drove door-to-door speaking with business owners and managers asking them for their business. Of all the money I spent on marketing and advertising, nothing worked as well as being face to face with business owners. The point is, get in front of your target market.
We have spent thousands of dollars on advertising across Facebook, Google, YouTube, Twitter and other online platforms. All of these platforms gave us some type of return for our money. That is if you consider a LIKE on your Facebook page an legitimate lead. No, I don’t think so either.
However, I will say that out of all the online advertising we did, we always received a positive response from YouTube ads. Anytime we have ever ran a YouTube video ad, someone has called us. Did it always turn into a sale? Not always, but YouTube has generated us about $6000.00 within a six year span. The interesting thing about the sales we received wasn’t from the ads we ran. They were from people seeing the videos we posted. If I had to say there is a key #2, then it would definitely be this: Start posting videos on YouTube.
As time has gone on, we noticed we were spending a lot of money printing these catalogs. Even though they were generating leads and sales, we were spending way too much money. We were able to condense our 32 page catalog down to a single brochure. We placed our highest selling products in the brochure, and now we push people to our website. We just launched our new website in October of 2018. http://WhosoeverPrinting.com is the link to our print company.
Out of all the print companies in the world, why did we think it was a great idea for us to start another one? The answer is really simple to be honest. We have partnered with different print companies all across the United States. By doing this, we can take a loss on certain products to provide a better price to our clients. We have other products that we offer at a higher percentage that allows us to make larger profits, and on these particular products, we are still about 50% cheaper than other companies. What we have done with our print company is quite genius.
If you are a business owner and you have read the article this far, then you understand some of the hardships we have faced as a new startup. That’s why we want to offer you something special for your own business. I’m sure my now that you can understand what actually helped our company to take off. It wasn’t advertising, it was getting in front of people by the use of Content Marketing. Key Principle #3 is: Content Marketing is anything that can be created, physically or digitally and then distributed. Our catalogs and brochures are a form of content. The YouTube videos we create each week are a form of content marketing.
I want to offer you the deal of a lifetime. Here at Whosoever Printing, we have created a new program just for business owners who focus on content marketing to grow their businesses. We have just rolled out the LIFETIME PRINT PARTNER’S PROGRAM. This program is just for business owners. Any business who prints $1000.00 or more within a year’s time is eligible. If you know that you will spend that much, we don’t need to see proof. We can take you at your word. We set you up with a discount code that you can use on our website at checkout to save you 30% on every single order you place through our website. Once you check out our website and you see the low prices prices we are offering, you will ask yourself, “How can they print this cheap?” Probably a better question you will ask yourself is “How can they afford to offer us 30% off?”
We hope you will take the time to stop by and visit our new website. Create yourself a free account, and let us know how we can help you. If you would be interested in the LIFETIME PRINT PARTNER’S PROGRAM, give us a call at 256–706–3315.
