Starbucks Says "No More Prancing Reindeer on our #RedCup!" - Publishing Companies in Alabama

Starbucks Says “NO More Prancing Reindeer on our #RedCup!”

 Nate Fortner

 

     So, I’m sure by now that you’ve heard all the saga over the Starbucks #redcup. Howard Shultz, Chairman and CEO of Starbucks recently made the decision to not have holiday references on their cups for the Christmas season. Instead, they would go with a simple #redcup. Previous holiday cups portrayed images of prancing reindeer, and other winter characters such as snowmen. It has outraged many of their customers to make such claims that “Starbucks hates Christians,” or that “Starbucks has banned Christmas.” One I even heard was, “Starbucks hates Jesus.” Republican presidential candidate Donald Trump even suggested boycotting Starbucks over the cups. Later, a Starbucks representative stated that they offer a Christmas blend that is available in stores around the world.

     Even though we live in America, and Christmas is a major part of our culture, I find it funny that people would expect a Jewish-owned company to have Jesus printed on their cups. Did Starbucks ever have literal Christmas images displayed on their cups to begin with anyway? Snowmen aren’t symbolic to Christmas. They’re a winter fictional character made popular by Jack Rollins and Steve Nelson in the 1950’s when they wrote “Frosty the Snowman,” and Gene Autry and the Cass Country Boys released it to radio. On the other hand, if you choose not to support the #redcup, one thing’s for sure. Dunkin’ Donuts has risen to the occasion stating that they will gladly continue printing holiday cups. Regardless of what any of us may think, maybe it's just a marketing ploy. This may prove to be a huge money maker for the coffee giant. This is brilliant marketing!

     While the country many be in despair over the #redcup, one thing still holds true here on Sand Mountain. Jamoka’s Coffee Company has been proudly serving our community since 2005. Now with three locations: Boaz, Albertville, and Guntersville. Stop in today and get a latte of holiday drink choices, and remember, #ItsJustACup!

 

Merry Christmas!

Nate Fortner, Owner of WhosoeverPress.com and Author of “Teaching Christians to Pray the Bible Way.”

Whosoever Press - Publishing Companies in Alabama
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com
www.WhosoeverPress.com

The Making of a #1 Best Seller

The Making of a #1 Best Seller

Nate Fortner

 

Have you ever wondered how to make your book a #1 Best Seller? The answer is simple, but the process you choose to make it happen may not be so simple. The answer to making any book a #1 Best Seller is to have books flying off of the shelves. Sounds easy enough don’t you think? You must be getting a ton of attention. You need to make sure your book is getting distribution, and then, people must know your book exists.

Writing your book was the easy part. Selling it is the hard part. Make sure to get as much publicity as possible. Learn to become omnipresent, and push for celebrity status in your town. Once you’ve established yourself as a local celebrity, start expanding your reach. If you ever expect your book to take off and be a success, you must get attention.

Marketing is going to require you to be creative. You must stand out, or at least a head taller than everyone else. You need a mob rushing into bookstores nationwide buying your books when they release. You can read any book on marketing and advertising that you want, but I assure you, they will all tell you the same thing. Your message must constantly be in the sight and mind of your target market.

Go ahead and tear down the walls of doubt, and get committed to success! Marketing and promoting your book is like eating. You have to do it every day if you want to gain energy. Pour your heart into it. There is no marketing miracle cure. There is no secret to selling millions of copies instantaneously. You must live to market, and market to win! “Word of Mouth” will never make you a #1 Best Seller! “Word of Mouth” and “Getting Attention” are almost the same, but they’re not. “Word of Mouth” means people are talking about you. “Getting Attention” is putting your message into their face whether they want to see it or not. “Word of Mouth,” can also hurt you. It just takes one bad egg to ruin the bunch. Make sure you are creating the buzz you want people to know about your book. You need to push hard every day!

You must sell people on the idea that your book will solve the problems they are currently facing in their lives, business, etc. It’s time to leave your mark on this planet. Make sure people know who you are, even if it requires you standing on the street with a cardboard sign saying you’ll read for $1.00. You must make a commitment to live a life dedicated to making sure your book sits on every coffee table, is in every doctor’s office, is in every hotel room, and every prisoner has read your book. You want people chanting your name in the streets and from the roof tops. You must be purpose driven!

“May the Lord give you the desire of your heart and make all your plans succeed.”  Psalm 20:3

 

Nate Fortner, Author of, "Book Marketing in the 21st Century," and "How to be a Successful Writer Overnight."

Whosoever Press
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com

Partnership Marketing

Partnership Marketing

Nate Fortner

 

What is Partnership Marketing? Here’s my personal definition: “The act of directing ones clients to another’s business for commerce.” In Boaz, AL. where I live, I run a Publishing Company called WhosoeverPress.com. Not only do we Publish books, but we have our very own Promotional Product Line. We provide everything our authors will need to promote their books. This also provides another stream of income for my company. Yes, we provide our promotional products for anyone to purchase, not just our authors. Call my office right now, and I’ll make you look so great on paper, people will want to purchase you promo flyers!

I have another side to my company as well, in which we sell advertisements to local businesses. I created a solution for a local company in need of a product, by actually providing the product for them totally free. I can’t even tell you how much money I’ve saved this company. Tons! How did I provide it to them free of charge you’re wondering? I sold advertisements that I literally printed on the product. When Company A uses the product, Company B gets their advertisement into circulation. Thousands and thousands of people see their advertisement guaranteed! What happened behind the scenes was I worked out an agreement with Company A, that if I provided their product for them for free, they would get their logo on the front, and other businesses could advertise on the back. Company A originally didn’t even have their own logo on the product. Company A agreed, and I started selling advertisements. Company A moves 500 to 750 products in our community of approximately 10,000 people every single week. Company A gets a huge amount of foot traffic from surrounding towns as well, so Company A never runs out of new customers. I have businesses constantly calling me wanting to advertise! In my opinion, this is a lot easier than going out trying to sell the ads, and the product is literally placed into the hands of Company A’s customers. Now Company B has mini billboards walking around all over town!

The key to making this an even bigger success is when I sell advertisements to Company B, they place an exclusive offer in their ad. They push their customers to Company A to buy Company A’s product in exchange for a coupon to get their own product at a cheaper rate. This is a tremendous way to grow local businesses, especially in a small town! This in a nutshell is cross-promotion between businesses. Let me say this as well, Company A sells a high dollar product that everyone wants every single day! Minimum wage workers save their money to buy this product, and the wealthy are here 2 or 3 times per day. When Company B advertises on this product that I provide for Company A, Company B is getting their product pitched, not only to the lower class, but to the upper class as well!

I saw a creative angle in which I could provide for Company A, while helping Company B, and my bank account started smiling even more!

In this life, you will be remembered for one of two things, the problems you created, and the problems you solved. Be a Problem Solver!

 

“You need massive attention everywhere, not a massive billboard somewhere!”

                                                                                    Nate Fortner

 

Nate Fortner, Author of, “Book Marketing in the 21^st Century,” and “How to be a Successful Writer Overnight.”

Whosoever Press
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com

Balloon Marketing

Balloon Marketing

Nate Fortner

 



 

Blow up some balloons with helium and give them away to the kids at fairs, festivals, and so on. Put your logo and website/ phone # on the balloon. Kids gets a free balloon, and you get a walking billboard!

 

1.      Tie balloons around car antennas in parking lots.

2.      Tie balloons on a stake and pound them into the ground in the median, so people driving by in town will see your message.

3.      Go business to business giving away a free balloon. This works great if you can get a group of two or three really excited teenage girls. People will gladly accept the balloons, and check out your website. This works miracles for those businesses who have their so-called no soliciting rules.

4.      If you have a physical storefront location, tie balloons all over the front of your store.

5.      Start a free balloon giveaway for kids one day a week. Kids will be begging their parents to go get a free balloon each week.

6.      Fill 1,000’s of balloons with helium, tie a promo product to the end of the string. Then let em fly baby! What goes up, must come down at some point. Print your message on the balloon, and some instructions on the promo product. Also, stuff a flyer into the balloon promoting your book! Someone will eventually find your balloon!

 

NEED CUSTOMIZED BALLOONS PRINTED?

Call my office! 256-706-3315 or Email us at: Nate@WhosoeverPress.com

 

Nate Fortner, Author of “Book Marketing in the 21stCentury”

Whosoever Press
P.O. Box 1513
Boaz, AL. 35957
256-706-3315
Nate@WhosoeverPress.com
 

How Do I Get More Publicity?

HOW DO I GET MORE PUBLICITY?

 

 

This is a question we all want answered to some degree. Publicity isn't easy to attract, especially when you have a message you need the world to know. It seems that we fight to get in front of people who can help us, but then when we do get in front of them, they don't commit to helping us become successful. Why is that? It's not their job to help us out. It's their job to report the news! We must be newsworthy if we expect to gain media attention. What is it that you are doing to gain attention? What are you doing daily that the world needs to know about? How are you contributing and making a difference in your local community, and then will that even be enough to get you noticed? The secret to getting mass media attention is to either commit murder in a massive way, or run down the street naked. On the other hand, you could always take advice from Miley and ride in naked on a wrecking ball. The point is, you must be doing something that people remember about you.

 

I started writing my first book when I was just a teenager. I stated collecting all the information I could that I thought was cool about the Bible. I still have all those files, but I have yet to publish them. However, I have written and published multiple books to date. My most popular book, "Teaching Christians To Pray the Bible Way" landed me some big attention when I announced its release. I was the talk of the town for a little while. As weird as it was, I learned real quick who my friends were, and who just wanted to suck the life out of me. I had haters show up at my house telling my I sucked as a writer, and I should invest in writing a real book. I had enemies coming out of the woodwork. I couldn't believe how badly I was being treated, but I kept pushing forward. I learned a lesson bringing my first book into the world. Not everyone is going to like you! I did have many people who enjoyed my writing, and were truly amazed when I announced that I was writing a book. I even went on to write an additional chapter titled, "Praying Songs" and released "Teaching Christians To Pray the Bible Way Revised and Expanded Edition." This books has become a huge success, and sold multiple copies. I was recently on TV in Atlanta, GA with Babbie Mason teaching on the book, and I even sang a couple songs from my first album. I've been written up in dozens of newspapers, and magazines. While you will learn by reading my blog posts, I'm not the best at all when it comes to grammar. I pay an Editor to clean me up, but on my blogs, you get me from the heart. You get to see me in raw form.

 

I want to share a website with you! www.World-Newspapers.com  This website has proven to be such a valuable asset in growing my career. Make it a point to get on this website, and research each newspaper and magazine that you can find to pitch a story. You may have to dig a little on these sites, but you can get some great contact information. The media is always looking for great new stories and people to write about. You just have to give them something worth writing about. When it comes to magazines, I personally like to email them and introduce myself. I attach my Bio, and let them know that I'd love to be considered for an interview in an upcoming issue of their magazine. This has gotten me quite a few free articles in magazines. Free is good! Does this method work? It has for me, and I've got three magazines doing stories on me right now!

 

Make some noise!  Make some money! 

 

 

 

Nate Fortner Author of "Teaching Christians To Pray the Bible Way Revised and Expanded"



www.NateFortner.com

 

 

 

Whosoever Press

P.O. Box 1513

Boaz, AL. 35957

256-706-3315

Nate@WhosoeverPress.com

www.WhosoeverPress.com