Publishing Companies in Alabama/The Author Zone is provided by http://WhosoeverPress.com, and serves as a platform to train authors how to promote their books. As a Christian Book Publisher, we want to uphold the values of the scriptures in the Bible. As a Faith Based Publisher, we want to provide our authors with the best possible publishing experience available in the publishing industry. Want to publish your book with us? Call 256-706-3315 for a free publishing consultation.
Wednesday, March 18, 2015
Why do you need to market?
It would be nice if all you
had to do was write. Then you could let somebody else handle all of
that “marketing” stuff. Unfortunately, the reality is that you
will have to do it yourself. This is true even if you have a contract
with a major publisher. They do the work to get your book in
bookstores, but the rest is up to you. Sometimes you even have to be
the one to actually convince the bookstore to carry your book.
Want to do a book tour? You
are booking it yourself most of the time. This means getting on the
phone with the bookstores yourself. My first book tour, I scheduled myself!
You can’t expect your
customers to come to you. You have to go to your customers. There are
a lot of books out there right now. A whole lot of them. People must know you exist. You can talk
about niches all you want, but there are already books in your niche
So how do you differentiate
your book from all of those other books? Marketing.
Your readers aren’t just
buying your book. They are buying a bit of you. The book comes with a
story beyond what is in the pages. It comes with your story.
You need to make your readers
care about not only the book but the author as well. If you are
writing fiction this means that they think you are an interesting
person with an interesting story to tell. If you are writing
non-fiction this means that you want people to believe that you are
However, marketing is not just
about telling your story. It is about getting potential readers to
take action. Learning to write persuasive sales copy is an important
part of the book marketing process.
And the last reason you need
Because nobody else is going
to do it for you. If you are self-publishing you probably have
already figured this out. This applies equally to traditionally
published books as well.
You must take massive action in marketing and promoting your book if you expect it to go anywhere.