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Wednesday, March 18, 2015
Miscellaneous Low Cost Ideas To Promote Your Book
Here are a few simple ideas
for increasing your marketing reach. Some are more traditional
marketing techniques. Others rely on the web and some technical
skills. If you do not have the technical skills you can easily
contract out portions of the work.
Write a press release. It is
simple and low cost, so why not? Maybe it will get picked up by
somebody if your book is on a timely topic. Probably not, though. The
world is flooded with press releases and the vast majority of them
are completely ignored.
Should you pay somebody to
write a press release for you? Unless your book is on a very timely
topic it is highly unlikely that you will get your money back. As I
said, odds are the press release will be ignored. However, on the off
chance that it manages to catch somebody’s attention you should
When can a press release work?
If it is on a timely topic and you can present yourself as an expert
of some sort. This is why you have to do a lot of personal brand
marketing even before the book is released. If you can position
yourself as an expert then you have a much better chance of getting
your press release picked up.
It also helps if you can get
press coverage from other people on your own. Even if it's a small,
local press, it can help. That kind of validation makes members of
the press feel safe in covering you. If others have done it then you
must be okay.
Reviews are important
marketing in several ways. If the review is from a reader with no
incentive to write the review, that is the most powerful review of
Is it dishonest to pay for
reviews? The general rule of thumb is that it is dishonest to pay for
reviews that must be positive. There is mixed opinion on whether or
not you can pay for honest reviews.
Giving books away for
reviewers is a standard technique that the big publishing houses use.
The honest reviewer will disclose that they received a copy of the
book for free.
Host a Book Release Party
It may just be friends and
family that show, but everybody loves a good party. At the very
minimum it will get them talking about your book. Your family and
friends will be your very first advocates. They know people. They
know people that you do not know. They can spread the word about your
Give them all free signed
copies. This is why you want appeal
editions of your
This is another reason why you
want to make your book the very best it can be. If you want your
family and friends to market your book for you then you do not want
to embarrass them. They do not want to recommend a lousy book to
For better or for worse, the
Internet thrives on videos. As a writer and a reader, it is likely
that you hate them. There is nothing worse than having to sit through
30 seconds or even several minutes of people talking when I could
have gotten the same information in 10 seconds by reading it.
People like their videos. If
you want to market to them you need to be able to release videos.
YouTube.com is a great video publishing platform. If you need a video
book trailer produced for your book, then visit WhosoeverPress.com.
The internet is full of potential readers, they just need to know
your book exists! Video book trailers are great!
If your book is non-fiction
then there is nothing easier than creating a simple PowerPoint
presentation about your topic. Make it information dense so the
reader is getting real value out of it. Mention your book at the very
beginning and at the very end.
Then post the presentation on
Slideshare.com It is a website dedicated to sharing slideshows.
What makes a good
-It must be complete. None of
this “for the answer, read my book.” People will click off the
page before they even finish reading that sentence.
Make a webinar
This is a video on steroids.
Take the presentation that you just made and create a whole half hour
long presentation from it. Mention your book once at the beginning
and once at the end. Don’t make it a half hour long sales pitch.
You can do a live webinar and
record it or you can just record a webinar type video at home and
then upload it to your website. This is what I recommend for
beginners until you get really good at pacing your presentations.
Fortunately for you, making
the videos is easy. Most laptops come with web cams already built in.
Visit Ustream.com and create an account. Ustream.com is an awesome
online platform where you can share your webinar directly with your
social media accounts. I have used this site on multiple occasions.
You can write articles for the
web on the topic of your book and post them around the web. Again,
this makes the most sense for non-fiction books. It also works for
fiction if there is a central theme in your story.
How-to sites are the easiest
and most popular sites to submit your work.
Many times you will not get
paid for these contributions. If you are not making money directly,
make sure that you get a link to your site. Preferably, the link will
be indexed by Google and will help the search engine rankings of your
main site. You may also write articles, and submit them to
to be considered for publication in the Whosoever Press Magazine.